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Micro Everything!
Will short video snippets save your customer onboarding?
The shift toward microlearning and microcredentialing in the educational and corporate landscapes is becoming more prominent and —dare I say it— a little bit of a fad. Short, focused segments designed for quick consumption align with our bustling lives and fragmented attention spans. But is this method of learning all it's chalked up to be, especially in the complex realm of B2B software? Let's dissect the phenomenon, noting its strengths, limitations, and the imperative need for flexibility.
The Rise of Microlearning
To start, we should define our terms. Microlearning is essentially a method where learning occurs in small, specific bursts, with each lesson focused on a singular objective. Meanwhile, microcredentialing is the practice of earning mini-qualifications that signify proficiency in a particular skill or topic, often obtained faster than traditional qualifications.

The Pros:
Adaptability to Busy Schedules: In a world where multitasking is the norm, microlearning slots in seamlessly. You can learn a concept during your coffee break or while waiting for a meeting to start.
Clear, Immediate Objectives: Each microlesson targets a single outcome, making it clear what the learner will achieve by the end of it.
Improved Retention: Due to its concise nature, there's less room for fluff, leading to information that's straight to the point and easier to retain.
Cost-Effective and Scalable: For businesses, creating microlearning modules can be more cost-effective, and once developed, they can be rolled out to vast numbers of learners quickly.
The Cons:
Potential for Oversimplification: Especially in a sector as intricate as B2B software, breaking down complex topics into too small parts can sometimes mean oversimplifying to the point of inaccuracy or incompleteness.
Loss of Comprehensive Understanding: Learning in small chunks can lead to missing the bigger picture or the interconnectivity of different topics.
Inconsistent Learning Pathways: Not every learner will connect with the same sequence of microlessons, potentially leading to gaps in understanding.
Microcredentialing Pitfalls: There's a risk that microcredentials become more about collecting badges than acquiring genuine skills, especially if not properly managed.

Photo by Melinda Martin-Khan on Unsplash
Microlearning in B2B Software: A Special Case
In the realm of B2B software, where the intricacies of products and their applications are profound, microlearning can be both a blessing and a curse. While it can efficiently communicate bite-sized pieces of information, it may not provide the holistic understanding needed to apply the software effectively in varied real-world scenarios.
For instance, understanding a particular feature of a software in isolation is great. But understanding how that feature interacts with five others in a practical context? That's where traditional, comprehensive training might still hold the edge. Your learners need to understand the Why, the What, and the How to reach their desired outcome.
Flexibility is the Real Key to Effective Learning
The crux of the argument isn't so much about the length of the learning modules, but the flexibility they offer. Every learner is unique, and the order in which they wish to tackle topics or the outcomes they aim to achieve can vary widely. Microlearning, when implemented with a rigid sequence, can be as restrictive as a lengthy traditional course. In some cases even more so; imagine opening up a course to find 50 tiny modules. I’d close that tab faster than a terms and conditions page.
True efficacy comes from granting learners the autonomy to pick and choose their learning path, aligning with their objectives and prior knowledge. This freedom can make microlearning incredibly potent, but it's a feature often overlooked in the rush to condense content.
Microconclusion
Microlearning and microcredentialing are powerful tools in the modern learning arsenal. Their adaptability to our digital, fast-paced lives is undeniable. However, in sectors like B2B software, it's crucial to implement them thoughtfully, ensuring they don't just provide fragmented knowledge but offer a cohesive, flexible learning journey.
Rather than simply chopping content into "short snippets," the goal should be to create a learner-centric experience, where each individual can forge their path with coaching or a map to their destination, building a deep and connected understanding of the subject matter.
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